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Guest post from Kate Thompson of Nutmeg PR As a small business owner myself, I know how tricky it is to allocate the time to promote what you do through PR. In most cases we are all so busy actually doing the work, we really don’t have the time to sit down and agonise over…
While the economic downturn seems to be ongoing, certainly for the foreseeable future, one of the upsides is that it’s making people more enterprising in that people are finding new ways to earn extra cash. More people are setting up their own businesses after redundancy to take control over their own future or finding new…
Having met many business owners over the years who have dabbled in creating or promoting a website themselves, or outsourced to a third party, we still believe there’s a lot of uncertainty in what to do / what not to do and some people have been given very misleading information. We feel very strongly about…
Guest post from Giles Babbidge of Giles Babbidge Photography I’m no expert when it comes to car mechanics. Far from it. I freely admit this and, on occasions when my car needs fixing, it is duly taken to my local garage for repair. Of course I want to know, in advance, what the final bill…
Small online retailers need as much help as they can get at the moment, and even more so at this time of year during the run up to Christmas. Without the big budgets for advertising, small retailers have to carve out a niche for themselves and work much harder to drive online sales. Added to…
When we spring-cleaned this website/blog recently, we added a few extra pages outlining our new services and products for visitors to check out. We also created what we believe to be an important page that every website should have, but in practice very few do. A ‘Start Here’ page is a good idea if the…
Many of us who have websites don’t always look at how visitors perceive them as we think we know what they want, and what information should be on our websites. For most small business owners, using a focus group would cost a small fortune, so it’s not something many of us do, other than asking…
