Category Archives: Marketing

Are There Benefits of Including Testimonials & Photographs on Your Website?

We recently received a question from the owner of a Counselling & Psychotherapy practice, asking about the benefits of including testimonials and photographs of therapists on his website. As our answer is relevant to other professional service businesses as well as to therapists, we thought it would be helpful to share on the blog, so…

Let Me Tell You a Story…

Guest post from Kate Thompson of Nutmeg PR As a small business owner myself, I know how tricky it is to allocate the time to promote what you do through PR. In most cases we are all so busy actually doing the work, we really don’t have the time to sit down and agonise over…

How To Start Something New

While the economic downturn seems to be ongoing, certainly for the foreseeable future, one of the upsides is that it’s making people more enterprising in that people are finding new ways to earn extra cash. More people are setting up their own businesses after redundancy to take control over their own future or finding new…

10 Important Questions You Need to Ask

Having met many business owners over the years who have dabbled in creating or promoting a website themselves, or outsourced to a third party, we still believe there’s a lot of uncertainty in what to do / what not to do and some people have been given very misleading information. We feel very strongly about…

The Value Of Photography, But At What Cost?

Guest post from Giles Babbidge of Giles Babbidge Photography I’m no expert when it comes to car mechanics. Far from it. I freely admit this and, on occasions when my car needs fixing, it is duly taken to my local garage for repair. Of course I want to know, in advance, what the final bill…

3 Common E-Commerce Mistakes

Small online retailers need as much help as they can get at the moment, and even more so at this time of year during the run up to Christmas. Without the big budgets for advertising, small retailers have to carve out a niche for themselves and work much harder to drive online sales. Added to…

Start Here – Why a clear signpost is so important

When we spring-cleaned this website/blog recently, we added a few extra pages outlining our new services and products for visitors to check out. We also created what we believe to be an important page that every website should have, but in practice very few do. A ‘Start Here’ page is a good idea if the…

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