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Many of us who have websites don’t always look at how visitors perceive them as we think we know what they want, and what information should be on our websites. For most small business owners, using a focus group would cost a small fortune, so it’s not something many of us do, other than asking…
What is the Point of your Website? Many small businesses have a website built because they know they need to have one. But they don’t give much thought to what they actually want it to do for their business. Most people we speak to look surprised when we ask this question, and answer:‘More business –…
We’re all for creating lots of different streams of income, in fact the more the merrier! But they do need to be related in some way to your core business, or be separated in some way so as to avoid confusion. You don’t want to dilute the expertise you’ve spent a lot of time, energy…
If you’re looking to increase conversion rates on your e-commerce site, an article from last year on InternetRetailer.com is definitely worth reading: OnlineShoes.com hikes up conversions with ratings and reviews The article explains how product reviews on one particular site hiked up conversion rates and led to a 119% increase in the likelihood of conversions! I’ve…
How often do you ask your customers what product or service they’d really like to buy? What about prospective customers? Social Networking contacts? Newsletter readers? One of the common faults many of us small business owners share is that we THINK we know what our customers want, so we follow our instincts and create what…
‘Tis the season to be jolly, so let’s share the love for some of those companies who have been setting a good example and using good practice online! Yes, these are the very first Savvy Marketing Awards, with best practice sought, deliberated and cogitated over by two people! We would love your comments on who…
Starting a business online has become much easier over the last few years as the technology available is much cheaper and even free to use. However, creating a website is one thing, but spreading the word and getting known is much more difficult. With the amount of new websites and online businesses out there, your…
