74.jpg)
It took me a little while to convince Sam to start the Savvy Marketers free Teleseminars, but she’s now just as keen as I am to ‘meet’ up with our small (but fast growing) community of listeners once a fortnight. We alternately hold a teaching call on a specific internet marketing topic (recent calls include…
In order to have interested people to send your marketing message to, you need to ‘build a list’. This has become the ‘holy grail’ of small business success on the internet and is often misunderstood. Only today I saw a question asked on LinkedIn about the best place to buy a list … Back when…
One thing I’ve learnt over the years is that you need to be very clear about the type of business you want to work with when you develop your marketing messages. You need to identify their needs and problems and explain how you can solve them, particularly if you sell a service. Even for those…
Using Social Media Marketing simply as a means to blast out your message to everyone you’re connected with is not recommended if you want to build fruitful relationships with them, nor is it a wise strategy if you value your online reputation. And yet I see people doing it all the time – tweeting, blogging…
You’ve probably spent a lot of time, and money, getting your website ‘just so’. Now you want people to visit it, find out what you do and hopefully, buy from you! Many people believe Google will instantly bring hordes of potential clients – if only that were true! Search Engine Optimization takes time to produce…
It’s that time of year when we’d all rather be outside in the sunshine, the children have broken up from school and we want a holiday! It’s also the time of year when websites can get neglected as work quietens down and other things take priority. Despite this, you still need to keep up your…
One thing I always say to business owners I meet or when presenting is that half the battle is getting visitors to your website, the rest is actually converting those visitors into leads and sales! However, with all the new and exciting stuff there is around on the web these days, it can be very…
