For small businesses needing big results from Online Marketing
From the category archives:
When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network. The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search [...]
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With Google Adwords being the most popular pay per click provider, many small businesses are dipping their toes in to try it out. However, it’s a complex system to learn so over the next few months, I’ll be giving you some tips to help you manage your campaigns that bit better. One of the first [...]
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Following on from a question I was asked from a client last week, and having been asked about it several times, click fraud is very much a worry for businesses advertising on pay per click platforms. The main concern is how do you know if your competitors are clicking on your ads and what can [...]
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I’ve managed and reviewed many pay per click (PPC) campaigns and one of the things that businesses find problematic is selecting the right keywords to include. You’re pretty much free to sponsor as many keywords as you want in a PPC campaign, although you need to structure your ad groups so that keywords are grouped [...]
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I’ve been helping clients manage their Google Adwords campaigns for several years now, but I often come across the same mistakes when I take over the management of an account. The Google Adwords system is quite complex and therefore the more time spent managing it, the better the results. However, you need to make sure [...]
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