From the category archives:

Planning

In my last post I mentioned that the summer can be a good time to check out what your competitors are up to so that you can work out what you might need to do to improve your online marketing. There are a couple of tools I use to do this which gives me an [...]

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A few weeks ago Louise and I both participated at a local Business Link event on marketing, called ‘Make Marketing Work’. We were ‘experts’ on our tables which was facilitated by a Business Link representative and were there to help discuss and answer questions on the topic of our table. Louise’s table discussed social media [...]

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Are You Planning Ahead?

by Sam McArthur on November 24, 2009

in Planning,SEO

I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to [...]

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Avoiding Online Overwhelm

by LouiseBJ on October 22, 2009

in Planning

Sometimes I think we didn’t know the meaning of overwhelm before the internet came along!  The sheer volume of available information is both powerful and overpowering at the same time. The online chatter is never-ending, as more and more people find their voices and contribute their expertise and opinions on just about anything under the [...]

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I find the summer holidays are usually a very good time to review business processes, marketing materials and my website. Over the last few years, every summer I’ve made changes of some sort and this summer its time for a new website. With uncertainty about the economy still in the news, you need to make [...]

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Managing SEO Expections

by Sam McArthur on June 22, 2009

in Marketing,Planning,SEO

When meeting prospects or starting work with new clients, one thing I always try and do is manage their expectations. Many people still think that soon after launching a new site, they’ll soon see it ranking highly in the search engines, or if it’s been optimised, results should be seen in a short space of [...]

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