From the category archives:

SEO

When You Need to Change Your Domain Name

by Sam McArthur on August 31, 2010

in SEO

It’s not uncommon for businesses to need change their website domain and I’ve come across this on many occasions. It could be that the company name is changing due to a takeover or rebrand, a better domain has come up for sale or perhaps even through a legal battle over a domain name. Whatever the [...]

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How Fast is Your Website?

by Sam McArthur on August 24, 2010

in SEO

At the end of last year I wrote a post about upcoming changes in the world of search in 2010, which you can read here. one of the things I mentioned in the post was the importance of how fast your website loads. Google has rolled out ‘caffeine’, which is a change in the way [...]

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Making the Most of Webmaster Tools

by Sam McArthur on August 17, 2010

in SEO,Web/Tech

Google has an array of tools to help website owners promote themselves and one particularly useful tool is Webmaster Tools. Whether you manage your website yourself or not, it’s well worth setting up or asking your web developer if it’s already set up for you. The information provided by the application is very useful, albeit [...]

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Why Social Media is Important for SEO

by Sam McArthur on July 20, 2010

in SEO,Social Networking

The rise of social media is not only influencing how people are using the web and connecting online, but it also has an impact on search engine optimisation (SEO). The principles of SEO haven’t really changed that much over the years: a well designed site with keyword research built in, useful & high quality content, [...]

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Google Rewards Quality Content

by Sam McArthur on July 6, 2010

in SEO

The latest Google algorithm update called ‘Mayday‘ has caused much frustration with webmasters. Google makes hundreds of tweaks per year to its algorithm (the way it ranks websites) and often these go unnoticed, but this latest update has got many website owners in a spin. In a nutshell, Google is placing more emphasis on the [...]

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Using the New Adwords Keyword Research Tool

by Sam McArthur on May 18, 2010

in SEO

I’ve created this short video to give you an idea as to how to use the new Google Adwords Keyword Research tool. There are a few changes from the old interface, but on the whole, the ideas you get from the tool will go a long way to helping you to identify new keywords to [...]

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