From the category archives:

SEO

SEO Changes Afoot in 2010

by Sam McArthur on December 15, 2009

in SEO

I’ve written a couple of posts previously about how the search world is changing and some of the things that will keep us on our toes on 2010, but as there’s so much to keep up with, I thought it would help to summarise some of these impending changes.
Here’s a quick summary of some of [...]

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Google Search Getting More Personal

by Sam McArthur on December 8, 2009

in SEO

Some of you reading this blog may be aware that if you search within your Google account, or ‘iGoogle’ page, your search results are personalized, particularly for regular searches or sites you frequently visit. This means certain sites are pushed higher up in search results as you visit them more often.
However, Google has announced that [...]

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Are You Planning Ahead?

by Sam McArthur on November 24, 2009

in Planning, SEO

I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to [...]

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First Page Google Rankings – Guaranteed!

by Sam McArthur on November 10, 2009

in SEO

Yes, you can get guarantees of first page Google rankings, but not here!
Actually, you should be very wary of anyone who guarantees you’ll get first page rankings on Google and any other search engine. Most likely it’s a scam or the company offering the guarantee will be using dodgy techniques to say the least.
Here’s a [...]

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How Do You Present Your Website?

by Sam McArthur on October 20, 2009

in SEO

When it comes to optimizing websites for the search engines, not only do you need to consider the information on your web pages that people will click through to, but also how you present those pages in the search engines to encourage surfers to click on your site listing in the results rather than on [...]

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Why You Need to Keep Your Website Updated

by Sam McArthur on October 13, 2009

in General, SEO

One of the most common things I discuss with clients and prospects is keeping their website up to date. I often come across sites which haven’t been updated in a long time, their news is out of date or they’ve never updated the site since it was launched several years ago.
Keeping a website regularly updated [...]

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