Going through the process of having a website built can be like navigating a minefield. Not only do you need to think about the design of the site and what information to include on it, but there are a whole host of different content management systems and techie options to consider as well. A content [...]
In our ‘7 Ways to Get More Clients with Social Media Marketing’ talk, Louise and I explain how social media works with all the different online marketing activities which many businesses use as part of their marketing mix. One of those is how SEO works with social media. It’s important to remember that almost everything [...]
I regularly speak to many business owners who want to be more visible for local searches. As many people now use the net to search locally rather than pick up the Yellow Pages, this is increasingly important. Here are a few ways to ensure you get found for those local searches: 1. Google Maps You [...]
by Sam McArthur on March 30, 2010
in SEO
I’ve recently being speaking to a couple of clients who’ve heard various rumours that duplicating their content around the web will get them penalized by Google, and they’ll lose their rankings. There’s a lot of confusion around duplicate content to the extent that business owners worry about that any content they reproduce or recycle may [...]
by Sam McArthur on December 15, 2009
in SEO
I’ve written a couple of posts previously about how the search world is changing and some of the things that will keep us on our toes on 2010, but as there’s so much to keep up with, I thought it would help to summarise some of these impending changes. Here’s a quick summary of some [...]
by Sam McArthur on December 8, 2009
in SEO
Some of you reading this blog may be aware that if you search within your Google account, or ‘iGoogle’ page, your search results are personalized, particularly for regular searches or sites you frequently visit. This means certain sites are pushed higher up in search results as you visit them more often. However, Google has announced [...]