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Google Webmaster Tools is a very useful tool for tracking how your site is performing, not only in the search engines but also its technical performance. I’m not going to go into monitoring the technical performance of your site in this post, but look at how you can find out how your site is performing…
A few weeks ago, we carried out the mammoth task of changing the permalinks on this WordPress blog. If you’re not sure what a permalink is, then basically it’s the format of the urls of the blog posts, basically how the blog urls are structured. The permalinks of this blog were rather clunky, as when…
This time of year is a great time to give your website a bit of a spring clean, or should I say ‘summer’ clean! With the school holidays more or less upon us, the end of July and August is traditionally a fairly quiet time for most businesses, which is why this is a good…
Gosh, the last few weeks have seen yet more changes in the world of search! I wrote about the affects of Google’s ‘Panda’ update in March, which you can read here: Google Frowns on Content Farms. Websites continue to be affected by this major update. The last week has seen Google going even more ‘social’…
I’ve worked in SEO (search engine optimisation) for many years now and when I started out things were relatively easy in comparison to the web as it is now. Technology was less sophisticated and of course, there was a lot less competition back then. There were an awful lot more search engines about (remember Excite,…
Do you know if your site has any broken links? Perhaps you’ve not bothered to check, or don’t see the importance. After all, if you’ve taken a page down, once it’s taken down, no one can access it can they, right? Wrong! Broken links can drag down the performance of your website, impact on a…
I’ve been optimizing websites for over 10 years now (where’s the time gone!) and even since those early days some of the principles of SEO haven’t really changed that much. Of course there are a lot less search engines to worry about now, only two, but getting those all important rankings is much more difficult…
