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On 23 February Google updated their algorithm once more to weed out ‘content farms’. These are usually low quality sites where people can submit their content, and even content scraper sites, which literally ‘scrape’ content (via software) from other sites to use on their site. These sites have often performed well in search rankings, but…
I’ve posted a few times on the blog about keyword research along with a video on the Google Adwords keyword tool, which you can view here, Using the New Adwords Keyword Research Tool. However, this tool isn’t the only tool you can use to research your keywords. In fact there are quite a few tools…
There’s been much debate in the search engine circles over the last few weeks about the quality of Google’s search results. Many leading SEO experts are criticising the amount of spam still apparent in search results despite Google saying they’re clamping down on it. I still notice spammy results in search engines (my bugbear is…
Constantly coming up with new content for your website, your blog, articles for your target market can be difficult. I know from experience as I often struggle or get writers block and the more you try to think of something to write, the harder it can get! There are however, a few ways to kick…
A couple of weeks ago, Search Engine Land published an article about how social media is affecting search rankings after an interview with Google and Bing: What Social Signals Do Google & Bing Really Count? Both search engines answered questions about what they look at in social media and how this can influence rankings for…
Some of you may have noticed that if you carry out a local search on Google, e.g ‘hotels in Portsmouth’, ‘garden designers in Hampshire’, the local listing results are now much more prominent. The local listings have a red ‘pin’ to the left of them with a letter in it. The letter corresponds to the…
Louise and I hosted our first live Q&A Hour on 9 September and we received some interesting questions which we answered during the session. One of which was how to ensure your site gets found in Google Places (previously known as Google Local). Google Places allow businesses to show up in the Google search results…
