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I’ve worked in SEO (search engine optimisation) for many years now and when I started out things were relatively easy in comparison to the web as it is now. Technology was less sophisticated and of course, there was a lot less competition back then. There were an awful lot more search engines about (remember Excite,…
Do you know if your site has any broken links? Perhaps you’ve not bothered to check, or don’t see the importance. After all, if you’ve taken a page down, once it’s taken down, no one can access it can they, right? Wrong! Broken links can drag down the performance of your website, impact on a…
I’ve been optimizing websites for over 10 years now (where’s the time gone!) and even since those early days some of the principles of SEO haven’t really changed that much. Of course there are a lot less search engines to worry about now, only two, but getting those all important rankings is much more difficult…
On 23 February Google updated their algorithm once more to weed out ‘content farms’. These are usually low quality sites where people can submit their content, and even content scraper sites, which literally ‘scrape’ content (via software) from other sites to use on their site. These sites have often performed well in search rankings, but…
I’ve posted a few times on the blog about keyword research along with a video on the Google Adwords keyword tool, which you can view here, Using the New Adwords Keyword Research Tool. However, this tool isn’t the only tool you can use to research your keywords. In fact there are quite a few tools…
There’s been much debate in the search engine circles over the last few weeks about the quality of Google’s search results. Many leading SEO experts are criticising the amount of spam still apparent in search results despite Google saying they’re clamping down on it. I still notice spammy results in search engines (my bugbear is…
Constantly coming up with new content for your website, your blog, articles for your target market can be difficult. I know from experience as I often struggle or get writers block and the more you try to think of something to write, the harder it can get! There are however, a few ways to kick…
