For small businesses needing big results from Online Marketing
From the category archives:
Those of you who use Google Analytics are probably familiar with the term ‘bounce rate‘ as it’s one of the stats you’ll see when you login to your account to view traffic to your site as in the image below (which you can click on if you want to see it a bit bigger). But [...]
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One question I always ask prospects and clients is whether they’ve got website tracking in place, i.e stats which tell them who’s visiting their website, where they came from and what they’re doing on their site. More often than not the stats are there, but how often they look at them, or whether they understand [...]
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Finding out how many people are visiting your website and where they came from is a fundamental part of your internet marketing. If you don’t know this information, it’s very difficult to make informed decisions as to which part of your marketing is actually working. So, what can you do about setting up website tracking [...]
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