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Just before Christmas, my Forty First website which is built on WordPress was hacked. I didn’t even realize it had been hacked until it was pointed out to me even though I regularly update my site, but had seen no warnings. It was someone who had come to my site using the Safari browser who…
At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page…
A few things have happened over the last week that show how important it is to test your site, make sure things work properly and that visitors know what to do on your site. Much of this is down to website usability which is a complex subject (there are companies who specialise solely in web…
I’ve met many really lovely business owners since I started out back in 1998, some of whom have gone on to become good friends. Unfortunately I’ve also come across a few absolute sharks who prey on the unsuspecting and trusting. Savvy Tip #1 Only the other day I heard that an unscrupulous web design company…
I’ve noticed an increasing trend over the last couple of months of lazy internet marketers putting up ridiculously basic squeeze pages offering a free guide in exchange for an email address. While you may think that’s fairly standard practice amongst the well-known marketing gurus, what’s missing in the pages I’m referring to, is any idea…
More changes in the world of search are under way, and this is going to have implications for your SEO campaigns. Microsoft unveiled its new search engine, Bing, last Monday (1 June), which replaces its Live search engine. Microsoft is challenging Google with Bing in that it produces more relevant results and higher conversions for…
About 5 years ago I had a disaster with an old PC of mine and nearly lost everything – all the data from my business that I’d worked hard to build up and would have found very difficult to carry on without. I was relying on backing my data up onto CDs, so wasn’t doing…
