The term ‘Content Marketing’ started being talked about 2 or 3 years ago, and it quickly emerged as an accepted and important way for businesses to market using the internet (mainly) and some offline methods too. Now Content Marketing is mainstream and cannot be ignored, which is why we’re devoting so much attention to it. (link to report)
In today’s post we’re going to share a few of our favourite tips from the experts: those online marketers who we admire and whose expertise has helped us develop our own content marketing strategy and practices.
Nearly every article on this site is full of great ideas to use in your business. As a starting point, this post has ‘Step-by-Step Templates for Mapping Your B2B Content’. It guides you through exactly what to do to set up a content marketing strategy and the templates are available as free pdf downloads (no sign-ups needed).
While the founder (Darren Rowse) writes primarily about blogging, many of his posts are equally helpful for creating other forms of content. This one, entitled ‘Discover Hundreds of Post Ideas for Your Blog with Mind-Mapping’ is one of my personal favourites as it graphically shows how you need never run out of ideas of what to write about!
When it comes to all things social media, this site is one of the best to refer to. There are hundreds of excellent articles and videos to while away an hour or several. The article I’ve selected for you, in keeping with our content marketing theme, is ‘6 Ways to Constantly Produce Quality Blog Content’ by Denise Wakeman, who is extremely knowledgeable on the subjects of blogging and other ways of increasing your visibility online.
Sam and I both practically devour everything published by the brilliant & generous Brian Clark and his talented team. This post is by one of my favourite authors Sonia Simone (I can only aspire to write in such an engaging style). I guarantee ‘49 Creative Ways You Can Profit From Content Marketing’ will motivate you to begin your own content marketing right away.
So I won’t hold you up
This is just a ‘starter’ list which we’ll add to in future posts. Who would you include? What are your favourite content marketing tips?