An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy.
Here are a few of the benefits we’ve discovered and hope will encourage you to set up your own Editorial Calendar.
- Avoids the “What Shall I Write About Today?” syndrome and helps you stay motivated to sit down and produce new content.
- Enables you to tie in your blog post and newsletter topics to specific marketing campaigns.
- See at a glance if you’re focusing too heavily on a particular topic or category, and also if you’ve been neglecting others.
- Enables you to produce content ahead of publication time to allow for breaks, taking holidays, and any unforeseen circumstances which may get in the way of regular content creation.
- Planning ahead means you can target special events and holidays, as well as refer to forthcoming product launches and special promotions.
- Gives you the opportunity to forward plan and schedule tweets and updates to Facebook & LinkedIn and other networks, because you know what to put in advance.
How to Create Your Editorial Calendar
As with most business processes, the simpler it is the more likely you are to use it.
The humble Spreadsheet is ideal for creating and using as an Editorial Calendar. If more than one person is involved in creating content, then consider using a Google Docs spreadsheet that you can share and jointly contribute to (as Sam and I do).
A useful PlugIn, if you use WordPress, is WP Editorial Calendar
For more ideas & further reading:
And if you haven’t already seen it, take a look at our own Content Marketing Guide & E-Course.