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I’ve been sending o
ut a newsletter (at varying intervals) since 2003, which is amazing because it means I’ve been using Email Marketing for 7 years! There have been many changes during that time, and also regular false announcements of Email Marketing’s demise.
But in reality it’s still very much alive and kicking & definitely deserving of a place in every small business’s marketing arsenal. Here’s why:
- It’s a very easy way to keep in touch with clients past and present (as well as with new contacts).
- You know that people who subscribe to receive your messages want to hear from you, so they’re warm leads already (less cold calling required).
- It’s a quick and inexpensive route to broadcast your message to a vast number of prospective clients.
- Using a reputable, dedicated service will give you reports and numbers so you can accurately measure the effectiveness of your campaigns
- If done well, Email Marketing will increase visitors to your website who are already interested in your projects and services.
Over the years Sam and I have seen examples of good, bad (and some downright ugly) Email Marketing and we decided it’s high time to share our experiences of this great marketing tool with other small business owners! Join us on 20th May for a free Teleseminar packed with best practice tips – and get your Email Marketing campaign off the ground. Full details and registration here.
About Louise
Louise Barnes-Johnston has been working in social media marketing since 2007 after realising that it was a powerful marketing tool which would enable her clients to raise the profile of their businesses on the internet, even when working to a limited budget. Her specialism is in researching social media practices; trying out the most effective online tools and then sharing the best of them with her clients.
