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Imagine for a moment if all your email marketing messages, email newsletters and blogs you subscribe to were printed out on paper – as opposed to being virtual. How large a pile of papers would be desposited through your letter box every day?
I think it’s safe to say you’d find it very difficult (if not impossible) to cope with such a massive daily delivery. And yet we allow our email inboxes and RSS readers to amass more messages and articles than we can ever hope to read in depth – because they don’t (seem to) take up any physical space.
Reading articles and blogs in your areas of interest – both for business and personal enjoyment – is made very easy with the internet. Unfortunately, finding good quality articles can also mean sifting through a lot of very average offerings.
Even with all the online tools to help manage your online reading lists, there comes a point where you need to look carefully at each of your different subscriptions, for example:
Email newsletters – are you still learning from it or is it time to unsubscribe and move on?
Email marketing lists - if you’re deleting more messages than you read, why are you still on that particular list?
RSS Subscriptions (email or reader) – some people send out the same message by email and simultaneously publish it to their blog. If you’re subscribed to both, weed out duplications and also any posts you no longer look forward to reading.
If your heart sinks when you look at all your unread emails and blog posts, then it’s time to be really ruthless and prune out some the overload of information before you get completely swamped by it. Then you won’t miss the genuinely helpful stuff and you’ll free up enough time to put the good ideas into action.
Have you done any subscription pruning lately? Do let us know in the comments 
