Don’t Neglect Your Marketing Over the Summer

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It’s that time of year when we’d all rather be outside in the sunshine, the children have broken up from school and we want a holiday! It’s also the time of year when websites can get neglected as work quietens down and other things take priority.

Despite this, you still need to keep up your marketing as much as possible! It’s very easy to let things slide and get confused about where your precious time should be spent.

Just to help you, here are a few things you can do over the next month or so, to keep things ticking along:

1. Blog. Blogs are usually the first thing to get neglected, however, it’s important to keep it up to date. Once a week or so should be enough, no essays, a few short posts, but don’t be tempted to just leave it until September! For a bit of inspiration, see Mary Portas’s blog, which she is posting to even while on holiday.

2. Email Newsletter. If you send one out each month, don’t be tempted not to bother in August. Even if you’re off on holiday with your family, a lot of people aren’t and you still need to keep your business name in front of people. Your subscribers are the most important people to keep in contact with.

3. Social Media. If you’re usually quite proactive on Facebook, Twitter or Linkedin, then don’t neglect your connections there either. You don’t have to be on these sites each day, a couple of times per week should suffice, but do find a few minutes each week to keep the momentum going.

4. Review Your Competitors. This is a good time to take a look around some of your key competitors websites and get ideas. Since August is quiet and you’re probably thinking about how you’re going to kick start things again in September, find out what your competitors are up to and get some new ideas. Going through competitors’ websites is a great way to ensure you keep on your toes with your marketing!

The key to this is preparation – get some blog posts and your email newsletter written in advance and you can determine which date the posts are published and the newsletter sent, all giving the impression that you’re busy working on your marketing, even if you’re lying on a beach!

For those of you off on your holidays, have a great summer – and we hope you at least manage to do a couple of the things listed above.

What plans do you have to keep your marketing going over the summer? Please let us know!

About Sam

Sam McArthur is an internet marketing consultant with 12 years in the industry. She helps professional service businesses with their internet marketing strategy, helping them to see significant results from their online marketing activities, particularly within the search engines. She also consults on the latest internet tools, technology and best practice techniques.