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An Executive Coach Looking to the Internet for Additional Income
Problem:
This successful Executive Coach and author wanted to reduce the number of hours she was working, but without sacrificing income. She realised her income was
totally dependent upon her working long hours with clients and was keen to explore the possibilities of generating additional income streams using the internet and her considerable existing back catalogue of written material. She had no online presence and no experience of using the social networks, but was keen to learn how best to make them work for her business
Solution:
We looked at a couple of possible business models and she settled on creating and launching several new products and using a full range of social media marketing tools to promote them.
While the products were being developed, we set about establishing and building her personal brand and presence online. This involved writing and optimizing profiles with the main social networks, and building Facebook business pages. For each new product we set up a social media promotion campaign, and automated the purchase and fulfillment process.
Two new niche website/blogs were created and populated with informative articles and links to the social networks. The sites were also optimized for the search engines. We designed sign-up forms and lead generation products, with scheduled email message sequences to further promote this client’s products and services. We designed a template with an Email Service Provider and set up a regular Email newsletter and marketing mailings. We also carried out several telephone and Skype training calls so that she felt comfortable using the various technologies and time- saving tools.
Results:
This client progressed from having a single, cluttered and out-of-date brochure website, to having two attractive and dynamic new niche sites. With regularly updated blogs showcasing her expertise and attracting visitors, it wasn’t long before the first available products began to sell. My client also now maintains her own social networks and posts to the blogs. Best of all, her work has been given a new lease of life and the several passive income streams set up will continue to earn her money into the future.
Finding Louise was the best thing I ever did from a business perspective. I knew I needed help with my marketing, websites and social media. Whether I liked it or not, life had moved on with technology being an integral part of business success. What Louise did was help me focus on what I was passionate about. She helped me recognize that being good did not automatically translate into financial rewards. Her assistance in generating a passive revenue stream was illuminating and has been rewarding too.
Louise helped me understand how social media and websites work while ensuring I am in control of the process guiding me as necessary. Louise is knowledgeable, supportive and not afraid to push back when she needs to in my best interests. I would whole heartedly recommend her to anyone who, like me, has a great offering but needs coaching through what often feels like a technological mystery of 25th century proportions.
Gladeana McMahon - FAC, FBACP, FISMA, FIMS, FRSA | 3 time Award Winning Coach | Voted Coaching Person of the Year 2010 by Coaching at Work | Chair of the Association for Coaching in the UK
Cognitive Behavioural Coaching Works website