Adwords Tips: Search & Content Networks

February 16, 2010

When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network.
The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search engines [...]

Twitter Lists Revisited

February 11, 2010

I first mentioned Twitter lists soon after their launch last November and thought it was time to take another look at what has become a very popular Twitter feature.  Indeed the main Twitter clients – Seesmic (was the first), Tweetdeck and Hootsuite all support Lists.
In my first post I couldn’t really see the point of [...]

More WordPress Tips

February 9, 2010

A couple of weeks ago I wrote a post about getting started with WordPress.com. As a follow on, I thought I’d write a bit about what you should include in your blog plus categorising posts and tagging them.
If your blog is an addition to your main business site (rather than a standalone blog), then make [...]

What Social Media can Learn from Traditional Marketing

February 4, 2010

As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way.  The best results will be achieved with a mix of both sets of tools.
And there are many valuable lessons to be learned from traditional marketing.  Like the need [...]

Do You Recycle Your Content?

February 2, 2010

Writing content on your specialist subject or about your products and services is something all businesses need to do, whether for printed brochures or your website. But you can make that content go that much further if you recycle it. Why write articles or papers for a brochure or perhaps for your site and not [...]

Don’t Waste Your Time on Social Networking!

January 28, 2010

While there are many clever online tools to help broadcast your tweets, newsletters, blog posts and podcasts, it’s still up to you to be disciplined how you spend your time on social networking, just as you would offline!
The most common excuse we hear from people who don’t take part in social networking is that they [...]

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