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I know there are quite a few people that hate the new Facebook Timeline, but how far are you willing to go to get rid of it? Are you willing to sacrifice your privacy? Your security? Your identity? Those questions sound pretty scary don’t they? Well, they should. The other evening I received a phone…
I have a couple of e-commerce clients who are reluctant to blog. Trying to convince them of the benefits of blogging has been a bit of a battle. They seem to think blogging is more for information type-sites or for business-to-business services. But, of course, they’re wrong! Blogs work really well for e-commerce sites and…
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
We’ve been explaining a few ways to get new content ideas for your blog or website over the last couple of weeks, but one great way of really finding out what information your target market is looking for is keyword research. You may be thinking that keyword research is just for search engine optimisation purposes,…
The term ‘Content Marketing’ started being talked about 2 or 3 years ago, and it quickly emerged as an accepted and important way for businesses to market using the internet (mainly) and some offline methods too. Now Content Marketing is mainstream and cannot be ignored, which is why we’re devoting so much attention to it….
The last couple of posts have covered reasons why you should keep your site or blog updated, and a few ideas to get you going. But you don’t need to stick to the written word. In fact mixing up the media on your posts will make your blog far more interesting to readers, and caters…
Isn’t it infuriating, when you finally find the time to sit down and write your newsletter or blog post, to discover that you can’t come up with a single new idea of what to write about? That’s when you wish you’d kept your Editorial Calendar up to date, or made a note of those brilliant thoughts…
