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Last week I wrote about what to consider when planning your online marketing strategy. This week I want to give you a couple of tips for quick results, although, with any marketing, the best results are from long term activities. Remember that getting traffic to your website is only half of the story – your website also has to do the job of converting those visitors into prospects.
1. Pay per Click Advertising (PPC)
This is the quickest way to get a presence in the search engines and the 4 major search engines all have PPC offerings. Google Adwords, the most popular PPC platform shows its results on Google and a network of search sites which include Ask. Yahoo and Microsoft (MSN) also have their own PPC offerings. What you pay depends on how competitive your industry is and which keywords you choose to bid on. The more competitive the keywords, the more each click will cost.
2. Email Marketing
Email marketing can give you short term and long term results. Email newsletters can be set up very quickly and you can soon be up and running with a regular newsletter to your existing customers, prospects and contacts. However, growing your list takes time plus the fact you need to keep reminding your prospects regularly, so it can take a while before you see the benefits of your newsletter.
3. Writing Articles
Make sure you have a bank of articles written about your area of expertise that are ready to use, not only on your website and in your newsletter, but that you could use to distribute as content to other websites or even ask if they could be included in someone else’s newsletter. Articles are a great way of showing off your expertise and building credibility. As with email marketing, this is an activity that could yield quick results, but is better in the long term as you need to gain confidence with your readers.
About Sam
Sam McArthur is an internet marketing consultant with 12 years in the industry. She helps professional service businesses with their internet marketing strategy, helping them to see significant results from their online marketing activities, particularly within the search engines. She also consults on the latest internet tools, technology and best practice techniques.
