Are You Planning Ahead?

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I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to increase traffic to your website?

One of the most important things to consider for your website is timing, and how long some activities will take to kick in. Having recently spoken to someone who thought that traffic would somehow dramatically increase with the launch of a new site, it struck me that she hadn’t planned ahead at all, and probably hoped that sales would rocket with a new site before Christmas – this isn’t going to happen.

If you’re planning a new site, then you must think ahead beyond the launch of it to when you might start to see traffic. You’re in a much better position if your site is well-established and you’re planning a re-launch, then you should find traffic bounces back fairly quickly once the search engines index your new site.

If your site’s a new venture, then you must think ahead to when you really need traffic and if you’re relying on Christmas traffic now, then it’s too late unless you pay for your visitors or try other avenues to promote your site.

Many small businesses still fail to think ahead with the timescales involved in seeing results from their website and do no research at all into SEO and internet marketing.

Internet marketing needs to be addressed before the site is even being built, in fact when you start working on your new business idea. Worrying about it once the site is built is far too late.

About Sam

Sam McArthur is an internet marketing consultant with 12 years in the industry. She helps professional service businesses with their internet marketing strategy, helping them to see significant results from their online marketing activities, particularly within the search engines. She also consults on the latest internet tools, technology and best practice techniques.