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Here you’ll find our our range of internet marketing e-books & guides to help you promote your business more effectively online. We’ll be adding to our range of products, so keep a watch for updates!
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Here’s How to Make Email Marketing Work for Your Small Business!
Are you new to the idea of using Emails to market your small business and want to find out how to get started?
Or perhaps you’ve been sending out your email messages for while – but aren’t sure if you’re doing it right because the results so far are disappointing?
If done well, Email Marketing will increase the number of visitors to your website who are already interested in your products and services, and it’s a quick and inexpensive route to broadcast your message to a large number of prospective clients.
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Getting Started with Keyword Research
At last, your shiny new website is finished! You’re really proud of it and all your friends & family are telling you how beautiful it looks! Now your small business is well and truly on the internet and you’re looking forward to all those new enquiries and sales…………..
..um, just a small point ….are you doing anything to promote your website? Like perhaps finding out what your prospective customers are typing into Google or Bing to search for your kind of business?
Getting Started With Keyword Research will show you:
- How to use the Google Adwords Keyword Research Tool – and more importantly discover what those expensive SEO consultants do next!
- Analyse and understand Keyword Competition and what you need to do about it.
- How Google Instant works and its effect on searches for websites (this is cutting edge!)
- What to do with your keywords once you’ve found them
- A 7-Point Keyword Checklist
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Using Facebook In Your Small Business
Are you confused about Facebook Pages for Business? Perhaps you’re unsure how to get new friends & ‘likes’ on Facebook? Or you simply find using Facebook for your business frustrating?
If you’re like most of us, your first experience of Facebook was when you signed up for a personal profile. Before you knew it, you were connecting with business contacts and prospective clients as ‘friends’. So you figured you might as well get on and promote your business to them anyway.
But getting started with your Facebook for Business Page can be rather daunting.
One of our most popular Q&A Hour Calls was devoted to answering questions on Facebook from business owners just like you. We’ve taken the recording of that call and added a ton of extra stuff and created a brand new Savvy Marketers guide.
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Get Started With Blogging
Are you still in dark about what blogging is and how to use it in your business? Do you think it’s too technical for you? Would you like to start a blog, but don’t know what to do first?
If you’re like many small business owners, you’ve probably visited lots of other people’s blogs and enjoyed exploring them. And you’ve probably been advised that having a blog is a ‘must’ in today’s online business world. But you still have lots of unanswered questions that are holding you back.
Once you apply what’s in this guide, your Blog will help your business to stand out from those of your competitors who still haven’t got the hang of using this powerful marketing tool.
Having a blog will help you attract more visitors to your website, which means more enquiries – and more sales!
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Online Marketing Tracking & Measurement Guide
So …. you’ve got a website for your business, perhaps a blog as well? Do you know how many people are visiting and where they’re finding you? What about your contacts on Twitter, Facebook and LinkedIn? Do you know how effective those connections are?
Google Analytics is a web-based tool which tracks all kinds of activity on your websites and blogs. It is just one of many online measurement tools that provide a wealth of valuable information so you can make changes and get better results from those precious visitors and social networking connections.
We’ve produced one of our special guides to help you get started doing your own online measurement and analysis. No special technical skills are required, and we will show you the easy steps to take with some tried and tested, free online tools.