Online Marketing Tracking & Measurement Guide

So …. you’ve got a website for your business, perhaps a blog as well? Do you know how many people are visiting and where they’re finding you? What about your contacts on Twitter, Facebook and LinkedIn? Do you know how effective those connections are?

Google Analytics is a web-based tool which tracks all kinds of activity on your websites and blogs. It is just one of many online measurement tools that provide a wealth of valuable information so you can make changes and get better results from those precious visitors and social networking connections. Better results that mean more phone calls, more business and more sales.

Sounds great doesn’t it? Or it would be if only you knew which measurement tools to use and what the pretty graphs and diagrams mean! Fear not, because help is at hand …

Tracking Guide

We’ve produced one of our special guides to help you get started doing your own online marketing measurement and analysis. No special technical skills are required, and we will show you the easy steps to take with some tried and tested, free online tools.

Here’s what’s included in the guide:

  • Web Analytics
  • What is Google Analytics?
  • How can it help my business?
  • How do I add it to my site?
  • What information will it give me?
  • Where do I start?
  • What do the stats mean?
  • Reports
  • Email Marketing
  • Social Media Tools
  • Blogs
  • Pay per Click Advertising
  • Search Engine Rankings Measurement
  • How do I keep track of it & what does it mean?

Plus

  • An Exclusive 9-Point Campaign Measurement Checklist

What results can you expect after following the steps in the guide?

  • Your Online Marketing Campaigns will become less wasteful and more effective because you’ll know what works (and what doesn’t)
  • Find out which activities of your online marketing are resulting in more visitors to your site, more leads and sales
  • Measure offline marketing activities such as direct mail, ads and PR campaigns
  • Measure email marketing campaigns, compare performance between campaigns, opens & click throughs
  • Find out which online ad campaigns result in conversions
  • Work out which social media activities are bringing visitors back to your site
  • See where your website traffic is coming from – such as search engines, links, referring websites
  • Review which pages of your site may lead to higher conversion rates
  • Find out how many people visit your blog
  • See how many people visit and interact with your Facebook page
  • Work out where your marketing budget is best spent

All of which will bring more visitors to your website, which means more enquiries – and more sales!

The ‘Online Marketing Tracking & Measurement?’ Guide is delivered in 2 parts :

  • 40 page PDF Workbook with lots of helpful screenshots that show you exactly what steps to take and in what order
  • Embedded MP3 File to download the recording of a packed Teleclass on ‘Google Analytics’ (48 minutes)

This essential guide is available for the very affordable investment of £7.97 (plus VAT)

This guide is for business owners & managers who take an active interest in their website! Whether your business is big or small, you need to know where your website traffic is coming from and which marketing activities are working.

There has never been a better time for marketers to be able to measure their marketing activities and really find out what’s working, and what’s giving the best return on spend. Measurement tools are becoming increasingly sophisticated and it’s time to make sure you’re making the most of them!

Online marketing has dramatically changed the marketer’s job. They no longer have to rely on guesswork to find out which ad or marketing activity is actually working. With all the online measurement tools that are now available, the marketer can really understand which online activities are generating leads and sales. In fact, offline marketing can also be measured, so you can even get a good idea of which ad, direct mailout, or even press release may have generated more visitors to your site.

So, are you going to start tracking your online marketing? Or will you just continue to guess at how effective your efforts really are?