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I don’t know about you but I’ve signed up for so many different social networks over the past few years that I’ve forgotten exactly which ones I belong to!
The other day I was having a browse around a site I vaguely remember joining and clicked to view my profile page…… Oh dear, not only had I not uploaded a photo, there were only the most basic details about me and my business.
Now, that particular network may not be one of my most frequently visited sites, but the same isn’t necessarily true of its other members – who could quite possibly be interested in finding out more about what I do …. except they’re put off by my incomplete profile page. Do you see where I’m going with this? Those lost opportunities could add up.
What I’ve decided to do is make up a template file with the most often asked questions and other requested information, together with my answers. For example:
Keywords – somehow I seem to forget what they are when it comes to filling out online forms.
URLs of my other social network profile pages – I always mean to return and add these in, but rarely do.
Brief description of business – sometimes you only have a few words or even characters to play with so it helps to be prepared.
More detailed description of services – this is the section I’m most likely to rush and therefore not get the message absolutely right.
Hopefully having all this information pre-prepared will speed things up next time I’m tempted to sign up on a new social networking site.
How about you? Do you have any tips to share that you use to help you fill in the blanks on all those forms?
About Louise
Louise Barnes-Johnston has been working in social media marketing since 2007 after realising that it was a powerful marketing tool which would enable her clients to raise the profile of their businesses on the internet, even when working to a limited budget. Her specialism is in researching social media practices; trying out the most effective online tools and then sharing the best of them with her clients.
