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When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
This post is long overdue as I’ve been using Buffer for several months now. I can’t remember exactly where I first heard of it, but I have been most impressed with this free Twitter scheduling tool. You’ll already know that between us, Sam and I read an awful lot of blog posts and visit many…
In our recent posts on content marketing, Louise and I have explained what it is and that you need to work hard at creating useful content for your audience and distribute it in the right places. Now you’re probably wondering where on earth are you going to find the time to start creating great, useful…
Publishing an Email Newsletter is a big commitment. It takes time and effort to put together something your subscribers will look forward to reading. And if they don’t enjoy what you send them, they will let you know – watch out for a drop in open rates and a rise in the number of people…
Continuing with my theme on content, (which I’ve written about rather a lot recently), today’s post is on recycling content. Louise and I have both written about this on Savvy Marketers to encourage you to get the most mileage out of content you’ve written. I thought this topic was worth a reminder with perhaps a…
Whenever we explain to newcomers to the internet how important, even vital, writing is as part of establishing an online presence that will lead to business, they nearly always nod in agreement. But then the vast majority don’t do anything about it, apart from perhaps the odd status update on Facebook or the occasional half-hearted…
One of the things we pride ourselves on here at Savvy Marketers is keeping what we teach jargon-free, but there are times when we lapse. We’re sorry The internet is riddled with jargon and acronyms but we’re not sure whether this is a deliberate ploy to baffle newcomers or because some words are quite simply…
