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In our recent posts on content marketing, Louise and I have explained what it is and that you need to work hard at creating useful content for your audience and distribute it in the right places. Now you’re probably wondering where on earth are you going to find the time to start creating great, useful…
Publishing an Email Newsletter is a big commitment. It takes time and effort to put together something your subscribers will look forward to reading. And if they don’t enjoy what you send them, they will let you know – watch out for a drop in open rates and a rise in the number of people…
Continuing with my theme on content, (which I’ve written about rather a lot recently), today’s post is on recycling content. Louise and I have both written about this on Savvy Marketers to encourage you to get the most mileage out of content you’ve written. I thought this topic was worth a reminder with perhaps a…
Whenever we explain to newcomers to the internet how important, even vital, writing is as part of establishing an online presence that will lead to business, they nearly always nod in agreement. But then the vast majority don’t do anything about it, apart from perhaps the odd status update on Facebook or the occasional half-hearted…
One of the things we pride ourselves on here at Savvy Marketers is keeping what we teach jargon-free, but there are times when we lapse. We’re sorry The internet is riddled with jargon and acronyms but we’re not sure whether this is a deliberate ploy to baffle newcomers or because some words are quite simply…
Link building is still the one thing that causes small businesses the most confusion and frustration. I’ve written about it before on Savvy Marketers and it’s one of those activities that really has to be done, whether you like it or not! Quality links pointing to a site is still one of the most important…
Whether you’re writing articles for your newsletter, to post on your blog or submit to directories, constantly coming up with new ideas of what to write about can be hard to do. It’s true that you need to be consistent and write about topics within your area of specialisation, if you want to keep your…
