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A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…
Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…
This post is long overdue as I’ve been using Buffer for several months now. I can’t remember exactly where I first heard of it, but I have been most impressed with this free Twitter scheduling tool. You’ll already know that between us, Sam and I read an awful lot of blog posts and visit many…
Do you share what you find online? You’ve probably noticed that we tweet about articles, updates and news to do with online marketing and social media several times a day. We also post links to articles of interest on our Facebook Page for our ‘fans’. This is in addition to publishing our own blog posts…
A few weeks ago, we carried out the mammoth task of changing the permalinks on this WordPress blog. If you’re not sure what a permalink is, then basically it’s the format of the urls of the blog posts, basically how the blog urls are structured. The permalinks of this blog were rather clunky, as when…
In our recent posts on content marketing, Louise and I have explained what it is and that you need to work hard at creating useful content for your audience and distribute it in the right places. Now you’re probably wondering where on earth are you going to find the time to start creating great, useful…
Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
