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I have a couple of e-commerce clients who are reluctant to blog. Trying to convince them of the benefits of blogging has been a bit of a battle. They seem to think blogging is more for information type-sites or for business-to-business services. But, of course, they’re wrong! Blogs work really well for e-commerce sites and…
The term ‘Content Marketing’ started being talked about 2 or 3 years ago, and it quickly emerged as an accepted and important way for businesses to market using the internet (mainly) and some offline methods too. Now Content Marketing is mainstream and cannot be ignored, which is why we’re devoting so much attention to it….
A growing aspect of online marketing is the creation of fresh content on a regular basis (also known as content marketing) – but many businesses I’ve spoken to find the prospect of doing this quite daunting. It’s definitely easier said than done! Finding the time for it as well as ideas for what to write…
If you use WordPress or another similar content management system such as Joomla, you may have across the term ‘plugin’ or already use a few plugins on your site. This video explains exactly what a plugin is and what it can do for your site, as well as demonstrate how easy it is to install…
A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…
There’s no simple answer to this question, however, it’s probably one of the questions we’re asked the most when discussing blogging with people we meet. In fact, one lady we spoke to recently, who has never blogged before, was told she should blog every day! Now that’s a very good way of putting people off…
Last week, we published a post from Robin Houghton of Eggbox Marketing about commenting on blogs. As a reader of a lot of blogs, I also find that I don’t spend enough time commenting on them, even though some of them are great posts. It’s not that I don’t read the comments on blog posts…
