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Blogs

Checking out the Experts

by LouiseBJ on July 1, 2010

in General

(Warning – this post is a rant) As someone who has been online (seriously) since 2005 and who loves the whole idea of learning and sharing the good stuff with other small business owners, it makes my blood boil when I come across so-called experts who are nothing of the kind! They jump on the [...]

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Eeny, meeny, miney ….. mo

by LouiseBJ on April 15, 2010

in Marketing

I was in the supermarket the other day, standing in the breakfast cereal aisle. Imagine that, a whole aisle of breakfast cereals to choose from!  But the sheer variety meant it took a while to find what I wanted – I’m sure I walked past the Bran Flakes more than once! That got me thinking [...]

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Spring Clean Your Online Presence!

by LouiseBJ on April 8, 2010

in Blogs,Marketing,Social Networking

More and more people join the online party every day, and I love meeting new people! But I don’t ‘connect’ with just anyone, oh no. First, I like to find out a little about them. So I visit their different profiles, have a look at their website, read a blog post or two. Yes it [...]

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How do you know if what you’re doing is working?

by LouiseBJ on March 11, 2010

in Marketing,Web Analytics

Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked. “Will social media marketing work for my business?” The short answer is you don’t know – until you try it!  In our experience, owners of small businesses are [...]

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More WordPress Tips

by Sam McArthur on February 9, 2010

in Blogging,Blogs

A couple of weeks ago I wrote a post about getting started with WordPress.com. As a follow on, I thought I’d write a bit about what you should include in your blog plus categorising posts and tagging them. If your blog is an addition to your main business site (rather than a standalone blog), then [...]

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Improving your RSS feed subscriber experience

by LouiseBJ on January 21, 2010

in Blogs,Web/Tech

Whether you already have a blog or are just getting started, here are a couple of quick tips to help you get more subscribers to your RSS Feed and keep them! 1.  Make reading your blog easy for RSS Feed subscribers I noticed the other day that, despite doing some serious housekeeping of my blog [...]

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