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Actually, you need to do both! If you’ve only recently started exploring social media marketing tools to promote your business online, the terms ‘Content Marketing’ and ‘Copywriting’ may not mean a lot. They could just be terms you’ve heard of or read about. The aim of today’s post is to define what they are and…
I have a couple of e-commerce clients who are reluctant to blog. Trying to convince them of the benefits of blogging has been a bit of a battle. They seem to think blogging is more for information type-sites or for business-to-business services. But, of course, they’re wrong! Blogs work really well for e-commerce sites and…
A growing aspect of online marketing is the creation of fresh content on a regular basis (also known as content marketing) – but many businesses I’ve spoken to find the prospect of doing this quite daunting. It’s definitely easier said than done! Finding the time for it as well as ideas for what to write…
Just as we think we’ve seen all the Email Marketing mistakes there are, along come a few more howlers! Here’s the latest batch: Spelling & punctuation clangers. You’d think having built-in spell checkers would mean better spelling, punctuation and grammar, unfortunately that doesn’t seem to be the case (as Sam found out recently). A well…
If you use WordPress or another similar content management system such as Joomla, you may have across the term ‘plugin’ or already use a few plugins on your site. This video explains exactly what a plugin is and what it can do for your site, as well as demonstrate how easy it is to install…
A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…
Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
