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A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…
Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…
Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
When we spring-cleaned this website/blog recently, we added a few extra pages outlining our new services and products for visitors to check out. We also created what we believe to be an important page that every website should have, but in practice very few do. A ‘Start Here’ page is a good idea if the…
If you have a Facebook Page for your business, knowing how successful it is in attracting new and returning visitors as well as how they are interacting with your page is obviously important. Just as with your website and blog, you want to be able to measure which of your social networking activities are most…
Do you share what you find online? You’ve probably noticed that we tweet about articles, updates and news to do with online marketing and social media several times a day. We also post links to articles of interest on our Facebook Page for our ‘fans’. This is in addition to publishing our own blog posts…
