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Social Media Marketing is still relatively new and we’re all still learning how best to use it for our businesses. Some people get the hang of it very quickly while others struggle and drop several rather loud clangers. The Profile Photo Faux Pas Sam recently wrote a very comprehensive post on the importance of completing…
Actually, you need to do both! If you’ve only recently started exploring social media marketing tools to promote your business online, the terms ‘Content Marketing’ and ‘Copywriting’ may not mean a lot. They could just be terms you’ve heard of or read about. The aim of today’s post is to define what they are and…
Has this ever happened to you? You’re so pleased to have finally finished writing your blog post that you hit ‘publish’ after a quick check to see it everything looks OK. When you’re busy, that’s all you have time for, right? I understand because I do it too, or at least I used to before…
Whether you face a blank computer screen or a pristine sheet of paper, there are occasions when your brain just refuses to co-operate and won’t produce the words you need to write. Has this ever happened to you? You sit there with the cursor blinking mockingly, or perhaps doodle hopefully in the margin of your…
The term ‘Content Marketing’ started being talked about 2 or 3 years ago, and it quickly emerged as an accepted and important way for businesses to market using the internet (mainly) and some offline methods too. Now Content Marketing is mainstream and cannot be ignored, which is why we’re devoting so much attention to it….
Isn’t it infuriating, when you finally find the time to sit down and write your newsletter or blog post, to discover that you can’t come up with a single new idea of what to write about? That’s when you wish you’d kept your Editorial Calendar up to date, or made a note of those brilliant thoughts…
A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…
