Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people!
If your subscribers have been used to receiving a chatty newsletter once a month [...]
I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past.
As I approved those messages I wanted to forward to my [...]
It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post.
1. [...]
Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see!
Although we covered this [...]
Talk about a sledge hammer to crack a nut!
We really can’t see how this is going to work, if it ever comes to be. This article on the BBC website highlights just how ridiculous the new Interception Modernisation Programme (IMP) which says that, from March this year, all Internet Service Providers (ISPs) will by law [...]
