Posts tagged as:

Email Marketing

How do you know if what you’re doing is working?

by LouiseBJ on March 11, 2010

in Marketing, Web Analytics

Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked.

“Will social media marketing work for my business?”
The short answer is you don’t know – until you try it!  In our experience, owners of small businesses [...]

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Email Marketing: 5 ways to get a better response

by LouiseBJ on February 18, 2010

in Email Marketing, Marketing

Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list.  Here are some thoughts and tips to avoid annoying too many people!

If your subscribers have been used to receiving a chatty newsletter once a month [...]

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Getting on with Spam Filters

by LouiseBJ on November 19, 2009

in Email Marketing, Email Newsletters, Marketing

I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past.
As I approved those messages I wanted to forward to my [...]

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How Not to do Emails

by LouiseBJ on November 12, 2009

in Email Marketing, Email Newsletters

It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems.   And once they start, there’s just no stopping them!  Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post.
1.   [...]

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Blogging isn’t for me because I don’t like writing

by LouiseBJ on September 24, 2009

in Blogging

I often hear this used as a reason for not starting, or keeping up to date with a blog.  But blogging doesn’t have to be just about writing articles.  In fact, there are many people who aren’t very keen on reading either!
If you don’t like writing, why not use another medium to get your message [...]

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What does your Email Newsletter Look Like?

by LouiseBJ on September 3, 2009

in Email Newsletters

While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing.  They forget to test the message.
OK, I’ll admit it doesn’t sound very exciting!  But it [...]

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