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One of the challenges when you blog about anything to do with the internet is that changes take place so quickly and frequently, with the result that older posts can be rendered inaccurate and obsolete at a stroke! So it’s important for us to regularly revisit as many posts as possible to check the information…
Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
If you send out an email newsletter, you may be familiar with the term ‘opt in’ or ‘double opt in’. These are systems that email providers use to make sure that the person who subscribes to the newsletter really has opted in. How it works is that when someone subscribes to a newsletter via a…
Publishing an Email Newsletter is a big commitment. It takes time and effort to put together something your subscribers will look forward to reading. And if they don’t enjoy what you send them, they will let you know – watch out for a drop in open rates and a rise in the number of people…
Hurray! Your Email Marketing message passed the first impression test and has been opened. Well done, that’s the first hurdle overcome. What’s next? Go back to your email inbox and select one of your recent messages again, open it and let’s have a closer look at the following: The Header Does the header confirm what…
Have you noticed how the number of Emails arriving in your inbox has suddenly multiplied again, after a bit of a lull during the Christmas break? The competition to get your message opened and read is hotting up too. What can you do to stand out? Using spammy headlines with lots of CAPITAL LETTERS and…
I recently had a conversation with a client who’s not done an email campaign before, but had the perfect excuse to do so after launching a new website. I hoped this would give them the incentive they needed to start doing a newsletter on a regular basis. After discussing that they needed to get together…
