Posts tagged as:

Email Newsletters

Getting on with Spam Filters

by LouiseBJ on November 19, 2009

in Email Marketing, Email Newsletters, Marketing

I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past.
As I approved those messages I wanted to forward to my [...]

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How Not to do Emails

by LouiseBJ on November 12, 2009

in Email Marketing, Email Newsletters

It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems.   And once they start, there’s just no stopping them!  Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post.
1.   [...]

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5 ways to keep your blog visitors longer

by LouiseBJ on September 17, 2009

in Blogs, Copywriting

Every day I read lots of blog posts on many different topics.
Just a few short years ago, I used to read every word of the Email newsletters that arrived in my Inbox, as well as online articles and blog posts that I found interesting.  I learned a lot that way.
But now I find my online [...]

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What does your Email Newsletter Look Like?

by LouiseBJ on September 3, 2009

in Email Newsletters

While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing.  They forget to test the message.
OK, I’ll admit it doesn’t sound very exciting!  But it [...]

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How to keep your readers happy

by LouiseBJ on July 30, 2009

in Copywriting

One of the ways for a business to stand out in this world of far too many messages competing for too short attention spans, is to learn how to write well for the internet.  Those who do, enjoy greater success and popularity in the online world, with their readers eagerly awaiting their next post or [...]

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7 basic email newsletter mistakes and how to avoid them

by LouiseBJ on June 11, 2009

in Email Newsletters

Sam and I sometimes despair at some of the EMail Newsletters we see. Often they’re from fellow business owners we know well and who are trying very hard to join in and use the internet as a marketing tool.
Unfortunately, they’re  making some very basic mistakes because they don’t know any better. Here are [...]

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