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Social Media Marketing is still relatively new and we’re all still learning how best to use it for our businesses. Some people get the hang of it very quickly while others struggle and drop several rather loud clangers. The Profile Photo Faux Pas Sam recently wrote a very comprehensive post on the importance of completing…
Whether you face a blank computer screen or a pristine sheet of paper, there are occasions when your brain just refuses to co-operate and won’t produce the words you need to write. Has this ever happened to you? You sit there with the cursor blinking mockingly, or perhaps doodle hopefully in the margin of your…
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
We’ve been using Mailchimp for our ‘Savvy Marketing Tips’ email newsletter for about 3 years now, and since then have been helping some of our clients use it too. Since it’s now such a popular email service provider, I thought it about time I created this short video, which is a basic overview of Mailchimp…
Just as we think we’ve seen all the Email Marketing mistakes there are, along come a few more howlers! Here’s the latest batch: Spelling & punctuation clangers. You’d think having built-in spell checkers would mean better spelling, punctuation and grammar, unfortunately that doesn’t seem to be the case (as Sam found out recently). A well…
If you’re looking for opportunities to get messages about your business offering delivered straight to the Inboxes of a targeted group of potential customers, you won’t do much better than with your list of Email Subscribers. No matter how many followers you have on Twitter, friends or fans on Facebook and connections on LinkedIn, Email…
Email marketing campaigns work well for some, less well for others (I explained a few reasons why yours may not be working in our latest newsletter), but once its actually delivered to your subscribers, the hard part is getting it opened. No matter how well you’ve designed your newsletter, or the hours put into making…
