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Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
I was chatting with a fellow business owner over coffee the other day, and he was telling me about the type of work he was looking forward to doing. He’d recently finished a long term contract and was now free to start building up his own business. We talked about the advantages of using the…
When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
You may have seen these images with seemingly random squares popping up in different places. They’re called QR codes (short for Quick Response) and are best described as a 2-dimensional barcode. Basically you point the camera of your smartphone at the code and it will decode the information contained in it. QR Code Generator –…
I belong to the local business association where I live, the Emsworth Business Association, and try to go to their monthly meetings as often as I can, to find out what’s happening locally and also what issues local businesses are facing. I help them out by writing and sending their monthly newsletter to members. Many…
Do you share what you find online? You’ve probably noticed that we tweet about articles, updates and news to do with online marketing and social media several times a day. We also post links to articles of interest on our Facebook Page for our ‘fans’. This is in addition to publishing our own blog posts…
I love learning, and am fascinated by all the possibilities the internet provides for small businesses. There is more free information out there than ever before, some of it very good, and certainly more than enough to satisfy my curiosity. And that’s causing me (Louise) a bit of a problem that I’d like to discuss…
