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I love learning, and am fascinated by all the possibilities the internet provides for small businesses. There is more free information out there than ever before, some of it very good, and certainly more than enough to satisfy my curiosity. And that’s causing me (Louise) a bit of a problem that I’d like to discuss…
One of the challenges when you blog about anything to do with the internet is that changes take place so quickly and frequently, with the result that older posts can be rendered inaccurate and obsolete at a stroke! So it’s important for us to regularly revisit as many posts as possible to check the information…
Too many small businesses, by which I mean solo entrepreneurs and one-person businesses, either don’t have a list of prospects to market to, or they rely too heavily on word of mouth referrals. Lack of a list means getting customers is harder work than it needs to be. At a recent local networking group we…
Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
If you send out an email newsletter, you may be familiar with the term ‘opt in’ or ‘double opt in’. These are systems that email providers use to make sure that the person who subscribes to the newsletter really has opted in. How it works is that when someone subscribes to a newsletter via a…
Publishing an Email Newsletter is a big commitment. It takes time and effort to put together something your subscribers will look forward to reading. And if they don’t enjoy what you send them, they will let you know – watch out for a drop in open rates and a rise in the number of people…
When starting out sending an email newsletter, one of the most important things to consider is deliverability. This means the recipient actually receives your newsletter in their inbox, before they open it. Some of you may be thinking that this is a minor point as all your emails get through when you send them but…
