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When you go to all the trouble of crafting word perfect, interesting articles for your newsletter and painstakingly choose just the right images, it’s pretty demotivating when the stats show that hardly anyone is bothering to open or read it. One way to encourage more people to look forward to receiving and reading your messages…
Autoresponders are something that not many small businesses use, but can be a really useful for email marketing, particularly for service based businesses. If you’re not sure what an autoresponder is, it’s generally a series of automated email messages sent over a period of time. The autoresponders are set up in advance, and can be…
Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
I was chatting with a fellow business owner over coffee the other day, and he was telling me about the type of work he was looking forward to doing. He’d recently finished a long term contract and was now free to start building up his own business. We talked about the advantages of using the…
When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
You may have seen these images with seemingly random squares popping up in different places. They’re called QR codes (short for Quick Response) and are best described as a 2-dimensional barcode. Basically you point the camera of your smartphone at the code and it will decode the information contained in it. QR Code Generator –…
I belong to the local business association where I live, the Emsworth Business Association, and try to go to their monthly meetings as often as I can, to find out what’s happening locally and also what issues local businesses are facing. I help them out by writing and sending their monthly newsletter to members. Many…
