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Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
I was chatting with a fellow business owner over coffee the other day, and he was telling me about the type of work he was looking forward to doing. He’d recently finished a long term contract and was now free to start building up his own business. We talked about the advantages of using the…
When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
Starting a blog for your business is a big commitment of time and effort. Most of your posts will involve some writing, even those with audio and video. And of course you want your efforts to be read, preferably by people in your target market so you can impress them with your knowledge and persuade…
You’ve probably spent a lot of time, and money, getting your website ‘just so’. Now you want people to visit it, find out what you do and hopefully, buy from you! Many people believe Google will instantly bring hordes of potential clients – if only that were true! Search Engine Optimization takes time to produce…
If you thought autoresponder messages were just for sending those ‘Out of Office’ replies to emails, we’d like to introduce you to some much more interesting uses! Autoresponders are a great way to automate some of your marketing online. They are a series of email messages you write in advance and then schedule to be…
Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a…
