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Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a…
I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past. As I approved those messages I wanted to forward to…
It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post….
Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see! Although we covered this…
(some unwritten etiquette) Social media is great because you can reach a global audience. But it isn’t always straightforward; there are many opportunities to commit faux pas for the inexperienced! Here are a few that we’ve seen: In your E-Newsletters – keep the ratio of content to promotion as 70% to 30% if you want…
I don’t know about you, but I subscribe to lots of Ezines or Email Newsletters. Some I really look forward to reading because I know they’ll be informative/uplifting/entertaining (sometimes all three!). Obviously I subscribe to competitors’ newsletters as well so as to keep an eye on what they’re up to. A fair number of unsolicited…
Have you ever opened an email to find you’re on someone’s newsletter list – and you’re not sure how it happened? I know it’s happened to me many times, especially after I’ve been out networking. Giving out your business card is also giving ‘implied’ consent for the person to whom you give it, to contact…
