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Facebook

Why You Need to Join More than One Social Network

by LouiseBJ on July 15, 2010

Chatting to fellow business owners at local networking events recently, I’ve discovered that some people who use the social networks to make new business connections often favour one of ‘the big 3’ sites (Facebook, Twitter & LinkedIn) and ignore the others. This is a mistake as they could be missing the opportunity to reach a [...]

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What if You’re Not into Social Media?

by Sam McArthur on July 13, 2010

in Social Networking

I admit that I’ve not embraced the whole social media scene as much as I perhaps should have. To be honest, since it’s all become mainstream I’ve dipped in and out of it, blown a bit hot and cold with it, and all in all, probably not benefitted from it as much as I should. [...]

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Checking out the Experts

by LouiseBJ on July 1, 2010

in General

(Warning – this post is a rant) As someone who has been online (seriously) since 2005 and who loves the whole idea of learning and sharing the good stuff with other small business owners, it makes my blood boil when I come across so-called experts who are nothing of the kind! They jump on the [...]

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Social Media Automation – Have a Care!

by LouiseBJ on May 27, 2010

in Social Networking

Here at Savvy Marketers, we’re all in favour of making life easier by using some of the great automation tools available online. Social Networking can eat away at precious time so a bit of planning and scheduling can make it appear you’re everywhere, even when you might be out enjoying the sunshine! But it is [...]

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How do you know if what you’re doing is working?

by LouiseBJ on March 11, 2010

in Marketing,Web Analytics

Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked. “Will social media marketing work for my business?” The short answer is you don’t know – until you try it! In our experience, owners of small businesses are [...]

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Too Much Information!

by LouiseBJ on March 4, 2010

in Social Networking

For small business owners who embrace the internet, social networking presents so many opportunities to connect, communicate, share and get their marketing message ‘out there’. Many individuals, from college students to pensioners, are also enjoying the novelty of being part of a growing online community, connecting with like-minded people, sharing their thoughts and experiences, as [...]