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Google Adwords

Continuing my series on Google Adwords, this time I’d like to give you some best practice tips on writing ad text. It’s not easy writing effective ad text for an Adwords campaign as you’re so limited by the number of characters you can have, but a few guidelines will hopefully help! Firstly, check out your [...]

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When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network. The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search [...]

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Adwords Tips: Keyword Settings

by Sam McArthur on January 19, 2010

in Google Adwords,Pay Per Click (PPC)

With Google Adwords being the most popular pay per click provider, many small businesses are dipping their toes in to try it out. However, it’s a complex system to learn so over the next few months, I’ll be giving you some tips to help you manage your campaigns that bit better. One of the first [...]

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I’ve been helping clients manage their Google Adwords campaigns for several years now, but I often come across the same mistakes when I take over the management of an account. The Google Adwords system is quite complex and therefore the more time spent managing it, the better the results. However, you need to make sure [...]

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