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We’ve been explaining a few ways to get new content ideas for your blog or website over the last couple of weeks, but one great way of really finding out what information your target market is looking for is keyword research. You may be thinking that keyword research is just for search engine optimisation purposes,…
I’ve posted a few times on the blog about keyword research along with a video on the Google Adwords keyword tool, which you can view here, Using the New Adwords Keyword Research Tool. However, this tool isn’t the only tool you can use to research your keywords. In fact there are quite a few tools…
Continuing my series on Google Adwords, this time I’d like to give you some best practice tips on writing ad text. It’s not easy writing effective ad text for an Adwords campaign as you’re so limited by the number of characters you can have, but a few guidelines will hopefully help! Firstly, check out your…
When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network. The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search…
With Google Adwords being the most popular pay per click provider, many small businesses are dipping their toes in to try it out. However, it’s a complex system to learn so over the next few months, I’ll be giving you some tips to help you manage your campaigns that bit better. One of the first…
I’ve been helping clients manage their Google Adwords campaigns for several years now, but I often come across the same mistakes when I take over the management of an account. The Google Adwords system is quite complex and therefore the more time spent managing it, the better the results. However, you need to make sure…
