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I’ve been optimizing websites for over 10 years now (where’s the time gone!) and even since those early days some of the principles of SEO haven’t really changed that much. Of course there are a lot less search engines to worry about now, only two, but getting those all important rankings is much more difficult…
I’ve posted a few times on the blog about keyword research along with a video on the Google Adwords keyword tool, which you can view here, Using the New Adwords Keyword Research Tool. However, this tool isn’t the only tool you can use to research your keywords. In fact there are quite a few tools…
Constantly coming up with new content for your website, your blog, articles for your target market can be difficult. I know from experience as I often struggle or get writers block and the more you try to think of something to write, the harder it can get! There are however, a few ways to kick…
I’ve created this short video to give you an idea as to how to use the new Google Adwords Keyword Research tool. There are a few changes from the old interface, but on the whole, the ideas you get from the tool will go a long way to helping you to identify new keywords to…
I’ve managed and reviewed many pay per click (PPC) campaigns and one of the things that businesses find problematic is selecting the right keywords to include. You’re pretty much free to sponsor as many keywords as you want in a PPC campaign, although you need to structure your ad groups so that keywords are grouped…
