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Google Webmaster Tools is a very useful tool for tracking how your site is performing, not only in the search engines but also its technical performance. I’m not going to go into monitoring the technical performance of your site in this post, but look at how you can find out how your site is performing…
Whenever we explain to newcomers to the internet how important, even vital, writing is as part of establishing an online presence that will lead to business, they nearly always nod in agreement. But then the vast majority don’t do anything about it, apart from perhaps the odd status update on Facebook or the occasional half-hearted…
When I started blogging I didn’t understand what ‘Categories’ and ‘Tags’ were all about. As a result I more or less ignored them at first. But since blogging here (with fellow Savvy Marketer Sam) I’ve come to appreciate just how important they both are. While tags are basically keywords/key phrases which you think people might…
I don’t know about you but I’ve signed up for so many different social networks over the past few years that I’ve forgotten exactly which ones I belong to! The other day I was having a browse around a site I vaguely remember joining and clicked to view my profile page…… Oh dear, not only…
The ‘meta keywords’ tag still causes a lot of confusion with people who believe that whatever keywords you put into it, it will make a difference to rankings. Here lies the problem. In the past when the meta keywords tag still played a part in search engine optimisation, people did put whatever they wanted into…
So you’ve just crafted a great blog post and you’re about to publish it for all to see, but have you thought about how it might get found, not only outside of your blog, but within your blog? This is where tagging (& categorising) comes in. Tags are basically keywords that you attach to your…
