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If you’ve ever done any type of optimisation or promotion of your website, you probably know how important links are to the success of your site. A well linked site, particularly from quality sites which are relevant to your business can really help boost rankings. The search engines see this is a sign of trust,…
Last week I wrote about how you can track your search rankings using Google Webmaster Tools. Well, there’s a lot more to Google Webmaster Tools than that, and another neat feature is that you can find out which websites carry links to your website (backlinks). I’ve been asked how you can find this out many…
This post relates a little to my post a couple of weeks ago ‘Is Spam Here to Stay?‘. Since then, The New York Times revealed that a leading American retailer, JC Penney was using paid, spam backlinks to inflate their rankings, & it was working for them. You can read more about it here: The…
Link building is still the one thing that causes small businesses the most confusion and frustration. I’ve written about it before on Savvy Marketers and it’s one of those activities that really has to be done, whether you like it or not! Quality links pointing to a site is still one of the most important…
Starting a business online has become much easier over the last few years as the technology available is much cheaper and even free to use. However, creating a website is one thing, but spreading the word and getting known is much more difficult. With the amount of new websites and online businesses out there, your…
This depends on your definition of link building! Link building is the bain of many search marketers’ lives. Links are needed by websites to gain trust and recognition by search engines, which in turn contribute towards higher rankings. But good quality links are getting much harder to get and it’s a very time consuming process….
Gaining links into a website is one of those things all site owners need to do if they’re serious about promoting their site. It’s necessary for the wider visibility of your site, and for being found where your target market hangs out. Links are particularly important for rankings in Google, as Google looks at which…
