Tag Archive: Marketing

Don’t Neglect Your Marketing Over the Summer

It’s that time of year when we’d all rather be outside in the sunshine, the children have broken up from school and we want a holiday! It’s also the time of year when websites can get neglected as work quietens down and other things take priority. Despite this, you still need to keep up your…

Why URL Shorteners are a Good Idea

If you’ve ever got lost trying to write down or type a long URL like: http://www.verylongdomainname.com/index/wherenext123/perhaps here/perhapsthere/?01dontknow/youhavetobejoking/phewatlast.html, the chances are the person giving it hasn’t heard of URL shorteners or that it could have been made it into http://bit.ly/atlast (I don’t know if that’s a real web page by the way!).  This also makes the…

Checking out the Experts

(Warning – this post is a rant) As someone who has been online (seriously) since 2005 and who loves the whole idea of learning and sharing the good stuff with other small business owners, it makes my blood boil when I come across so-called experts who are nothing of the kind! They jump on the…

Keep writing those articles!

I have to confess I don’t write and submit as many articles to online directories as I should.  But when I saw how quickly a recent article was picked up by Google and spread around Twitter, I knew it was high time to revisit this very powerful marketing technique. While a previous post focused on…

5 Reasons Email Marketing Still Works

I’ve been sending out a newsletter (at varying intervals) since 2003, which is amazing because it means I’ve been using Email Marketing for 7 years!  There have been many changes during that time, and also regular false announcements of Email Marketing’s demise. But in reality it’s still very much alive and kicking & definitely deserving…

Don’t Pay a High Price for Free

Following the recent announcement by Ning’s new CEO of his intention to phase out their free service, we thought it high time to write a few words of caution on the potential risks associated with over-reliance on free online services. Here at Savvy Marketers, we teach how you can establish and increase your business web…

Too Much Information!

For small business owners who embrace the internet, social networking presents so many opportunities to connect, communicate, share and get their marketing message ‘out there’. Many individuals, from college students to pensioners, are also enjoying the novelty of being part of a growing online community, connecting with like-minded people, sharing their thoughts and experiences, as…

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