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Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
You’ve probably spent a lot of time, and money, getting your website ‘just so’. Now you want people to visit it, find out what you do and hopefully, buy from you! Many people believe Google will instantly bring hordes of potential clients – if only that were true! Search Engine Optimization takes time to produce…
It’s that time of year when we’d all rather be outside in the sunshine, the children have broken up from school and we want a holiday! It’s also the time of year when websites can get neglected as work quietens down and other things take priority. Despite this, you still need to keep up your…
If you’ve ever got lost trying to write down or type a long URL like: http://www.verylongdomainname.com/index/wherenext123/perhaps here/perhapsthere/?01dontknow/youhavetobejoking/phewatlast.html, the chances are the person giving it hasn’t heard of URL shorteners or that it could have been made it into http://bit.ly/atlast (I don’t know if that’s a real web page by the way!). This also makes the…
(Warning – this post is a rant) As someone who has been online (seriously) since 2005 and who loves the whole idea of learning and sharing the good stuff with other small business owners, it makes my blood boil when I come across so-called experts who are nothing of the kind! They jump on the…
I have to confess I don’t write and submit as many articles to online directories as I should. But when I saw how quickly a recent article was picked up by Google and spread around Twitter, I knew it was high time to revisit this very powerful marketing technique. While a previous post focused on…
I’ve been sending out a newsletter (at varying intervals) since 2003, which is amazing because it means I’ve been using Email Marketing for 7 years! There have been many changes during that time, and also regular false announcements of Email Marketing’s demise. But in reality it’s still very much alive and kicking & definitely deserving…
