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Following the recent announcement by Ning’s new CEO of his intention to phase out their free service, we thought it high time to write a few words of caution on the potential risks associated with over-reliance on free online services. Here at Savvy Marketers, we teach how you can establish and increase your business web…
For small business owners who embrace the internet, social networking presents so many opportunities to connect, communicate, share and get their marketing message ‘out there’. Many individuals, from college students to pensioners, are also enjoying the novelty of being part of a growing online community, connecting with like-minded people, sharing their thoughts and experiences, as…
Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a…
As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way. The best results will be achieved with a mix of both sets of tools. And there are many valuable lessons to be learned from traditional marketing. Like the…
While there are many clever online tools to help broadcast your tweets, newsletters, blog posts and podcasts, it’s still up to you to be disciplined how you spend your time on social networking, just as you would offline! The most common excuse we hear from people who don’t take part in social networking is that…
At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page…
I’ve noticed an increasing trend over the last couple of months of lazy internet marketers putting up ridiculously basic squeeze pages offering a free guide in exchange for an email address. While you may think that’s fairly standard practice amongst the well-known marketing gurus, what’s missing in the pages I’m referring to, is any idea…
