74.jpg)
I was chatting with a fellow business owner over coffee the other day, and he was telling me about the type of work he was looking forward to doing. He’d recently finished a long term contract and was now free to start building up his own business. We talked about the advantages of using the…
Do you share what you find online? You’ve probably noticed that we tweet about articles, updates and news to do with online marketing and social media several times a day. We also post links to articles of interest on our Facebook Page for our ‘fans’. This is in addition to publishing our own blog posts…
Too many small businesses, by which I mean solo entrepreneurs and one-person businesses, either don’t have a list of prospects to market to, or they rely too heavily on word of mouth referrals. Lack of a list means getting customers is harder work than it needs to be. At a recent local networking group we…
Have you noticed how much more open people are online? By that I mean how many details of their personal life they share on their Facebook walls, going into sometimes cringe-making descriptions; and they seem fearless in tweeting their opinions or leaving comments on blogs. However, such loosened inhibitions can be a two-sided coin. Now…
Even with all the benefits of social networking for small business owners, there’s no doubt that it can take up an awful lot of precious time unless it’s approached in the right way. At our recent Q&A Hour I (Louise) was asked how long I spend networking online each day. I was pleased to be…
While there are many clever online tools to help broadcast your tweets, newsletters, blog posts and podcasts, it’s still up to you to be disciplined how you spend your time on social networking, just as you would offline! The most common excuse we hear from people who don’t take part in social networking is that…
One of the things I love about networking – and working – online is that I don’t have to get dressed up every day! So far I’ve resisted the lure of the webcam and video Skype, but I know it won’t be long before I have to feel the fear and face the camera! You…
