When people arrive on your website or on your blog, you try to persuade, tempt and even ethically bribe them to give you their precious email address, so they join your list of prospective clients and you can send them newsletters and promotions. A few short years ago, offering a subscription to a free newsletter…
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Have you ever opened an email to find you’re on someone’s newsletter list – and you’re not sure how it happened? I know it’s happened to me many times, especially after I’ve been out networking. Giving out your business card is also giving ‘implied’ consent for the person to whom you give it, to contact…
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