Posts tagged as:

newsletters

How Not to do Emails

by LouiseBJ on November 12, 2009

in Email Marketing,Email Newsletters

It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems.   And once they start, there’s just no stopping them!  Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post. [...]

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So many ways to communicate ….

by LouiseBJ on October 29, 2009

in Article Marketing,Blogging

…. But do we have anything worth saying? Isn’t it amazing how many different ways we have to communicate with one another?  The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind. I’ve always been an avid reader.  As a child I [...]

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While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing.  They forget to test the message. OK, I’ll admit it doesn’t sound very exciting!  But [...]

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I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles.  Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might [...]

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If you struggle to write articles, newsletters and blog posts, then the chances are you’re much happier talking about what you do.  Podcasting is another great way to add content to your blog.  I (Louise) have been doing this since the beginning of 2009 in the form of a weekly internet radio show, using Blog [...]

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I don’t know about you, but I subscribe to lots of Ezines or Email Newsletters. Some I really look forward to reading because I know they’ll be informative/uplifting/entertaining (sometimes all three!). Obviously I subscribe to competitors’ newsletters as well so as to keep an eye on what they’re up to. A fair number of unsolicited [...]

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